Global mental health platform
Intellect
A clearer journey for a global platform
A focused marketing-site redesign made services, global reach, and navigation easier to understand.
- Role
- UI/UX Designer
- Timeline
- 3 months
- Team
- Designers, copywriters, engineer
- Tools
- Figma, Canva, Google Suite
Visitors could not explain the offer or its global reach.
Stakeholders repeatedly heard three questions: what does Intellect offer, where does it operate, and how is it different? The site’s navigation and visual hierarchy were not answering those questions on their own.
Competitive analysis and a SWOT review connected the confusion to a cluttered navigation model, dated presentation, and no tangible picture of the platform’s reach.
The scope stayed focused on the highest-friction pages.
Rather than redesign the entire platform, we focused on the homepage, navigation and footer, plus three core product pages.
The strongest concepts streamlined service categories, visualized the company’s global presence with a map, and replaced dense explanation with clearer storytelling.
Stakeholder testing made the site easier to scan.
Wireframes moved through mid- and high-fidelity reviews with a graphic designer and engineer, then through usability testing with the marketing team.
That feedback clarified the navigation, strengthened hierarchy, simplified content, and preserved mobile responsiveness across the redesigned surfaces.
The next iteration starts with what I learned.
Frequent cross-functional reviews helped balance brand expression, engineering constraints, and the need to ship. The best design decision was keeping that feedback loop short.