Global mental health platform
Intellect
A clearer journey for a global platform
A focused marketing-site redesign made services, global reach, and navigation easier to understand.
At a glance
Role, timeline, tools, and scope
ConfidentialityBecause of this project's relationship to Intellect's products, there is a limit to what can be shared publicly. Some details are intentionally abstracted.
Scope and delivery
Five surfaces redesigned in three months, against a fixed live date.
The redesign answered the three questions visitors kept asking: what Intellect offers, where it operates, and how it differs.
Verified project metrics
- 3 monthsengagement, from competitive analysis to launch handoff
- 5 surfacesredesigned: the homepage, the navigation and footer, and three core product pages
- 3 pain pointsidentified in research and addressed in the redesign
- 4 featuresshipped in the redesign: navigation, global map, storytelling, mobile responsiveness
These are scope and delivery figures. Post-launch performance data for the redesigned site sits with the client and is not published here.
The challenge
Stakeholders kept being asked what Intellect offers, where it operates, and how it differs.
The existing marketing site lacked a clear user journey and cohesive visual storytelling, which made the full range of services hard to understand. Navigation was unintuitive, and the design did not convey the brand's mission or global impact.
Stakeholders kept hearing the same three questions, and the site's navigation and visual hierarchy were not answering them.
Constraints
A fixed live date, updated brand guidelines, and two audiences on the same pages.
Intellect wanted a redesign that elevated its global positioning, sharpened messaging for buyers, and aligned with updated branding, against a target live date of January 1, 2025.
Constraints we designed inside
- A fixed target live date, which set the scope more than the ambition did.
- Updated brand guidelines the redesign had to align with rather than reinvent.
- Engineering feasibility, reviewed with an engineer at each fidelity step.
- Two audiences on the same pages: individuals and organizations.
- Client confidentiality, which limits how much of the work can be shown publicly.
My contribution
I ran the research, produced the prototypes, and carried them through cross-functional review.
I was the UI/UX designer on the uplift. I ran the research, produced the wireframes and prototypes, and carried the work through cross-functional review with graphic designers, copywriters, and an engineer.
What I personally owned
- User interviews, SWOT analysis, and competitive market analysis across five competitor sites.
- Identification of the three pain points that framed the redesign.
- Sketches and ideation, including the global map concept and the streamlined navigation bar.
- Low-, mid-, and high-fidelity wireframes and prototypes in Figma.
- Usability testing with the marketing team and the iterations that followed.
My approach
Competitive analysis, interviews, prototypes, testing, then launch handoff.
Five phases, with cross-functional review between each one.
Competitive analysis
A feature-by-feature market comparison against five competitor platforms, plus a SWOT review.
User interviews
Interviews that surfaced three concrete pain points in the existing site.
Mockups and prototype
Low-fidelity wireframes refined into mid- and high-fidelity prototypes.
Usability tests and iterations
Testing with the marketing team, then successive rounds of refinement.
Website uplift launch
Handoff of the redesigned surfaces toward the target live date.
Research insight
The competitive review placed Intellect behind on visual engagement, navigation, and user journey.
Interviews, a SWOT review, and a competitive market analysis were used to understand competitors' strategies, identify best practices worth adopting, and find where Intellect's own site was losing people.
The market comparison was specific: it scored competitors and Intellect against criteria including engaging visuals, navigation clarity, interactive elements, clear user journey, and effective use of whitespace. Intellect fell behind most clearly on visual engagement, navigation organization, and user journey.
Three pain points identified
- Users struggled to navigate the site and locate information about specific services, which the research summarized as a lack of clear user journey.
- The visual design felt outdated and did not reflect the platform's innovative approach to mental health.
- There was limited clarity on the global reach and personalized nature of the services.
Key decisions
We uplifted five high-friction surfaces instead of redesigning the whole platform.
Uplift five high-friction surfaces instead of redesigning the whole platform.
WhyA fixed live date meant the work had to land where confusion was highest: the homepage, the navigation and footer, and three core product pages.
TradeoffPages outside that scope kept the older patterns, so the site carried two visual eras until later phases could catch up.
Streamline the navigation bar rather than preserve every existing tab.
WhyResearch named a cluttered navigation bar with too many tabs as a direct cause of the unclear user journey.
TradeoffConsolidating categories means some pages sit one level deeper, so individual links lose top-level visibility.
Show global reach with a map visualization.
Why"Where is your presence?" was one of the three recurring stakeholder questions, and no part of the site answered it visually.
TradeoffA map needs accurate, maintained country data, which adds an ongoing content obligation for the marketing team.
Replace dense explanation with visual storytelling.
WhyTesting showed the hierarchy, not the amount of information, was what kept people from understanding the offer.
TradeoffSimplifying content meant cutting detail some internal stakeholders wanted retained on the page.
The final concept
Streamlined navigation, a map of the countries served, and storytelling in place of dense explanation.
Rather than redesign the entire platform, the uplift focused on the homepage, the navigation and footer, and three core product pages. The strongest concepts streamlined service categories, visualized the company's global presence with a map, and replaced dense explanation with clearer storytelling.
Key features of the redesign
- Intuitive navigation: a streamlined navigation bar with clear categories for services, resources, and contact information.
- Global map visualization: showcases the countries where Intellect operates, emphasizing its international presence.
- Enhanced storytelling: visually engaging content that communicates the brand's mission and services.
- Mobile responsiveness: a fully responsive design across devices.
Outcome
Testing led to clearer navigation and simpler content before the launch handoff.
Wireframes moved through mid- and high-fidelity reviews with a graphic designer and an engineer, then through usability testing with the marketing team. That feedback clarified the navigation, strengthened hierarchy, simplified content for accessibility and readability, and preserved mobile responsiveness across the redesigned surfaces.
The redesigned surfaces were handed off toward the client's target live date. Because of the study's relationship to Intellect's products, there is a limit to what can be shared publicly.
Iterations that came out of testing
- Adjustments to the navigation bar for improved clarity.
- Enhanced visual hierarchy to guide users through the site.
- Simplified content to improve accessibility and readability.
Reflection
Short feedback loops were the decision that made the rest of the work possible.
This project taught me the value of collaboration and adaptability in the design process. Continuously iterating on feedback from the graphic designer, the engineer, and the marketing team produced a design that met both user needs and business objectives.
Frequent cross-functional reviews helped balance brand expression, engineering constraints, and the need to ship. Keeping that feedback loop short was the best decision on the project, and it reinforced how much of UI/UX design is balancing creativity with functionality.